Planning stage:

• [ ] Brief message for outreach is ready
• [ ] Budget is set
• [ ] Timeline is set
• [ ] Campaign target (e.g. got over 10k engagements)
• [ ] Geo is defined (it could be a region like South East Asia or a country like the USA)
• [ ] Content: Text (s) is/are ready
• [ ] Visual material are ready
• [ ] UTM link (*optional if you want to lead users to external source)

Execution:

Search stage:

• [ ] Wide Twitter search by hashtags
• [ ] Competitors KOLs pool check
• [ ] Open ratings check
• [ ] Recommendations list (from KOL, from partners’ projects etc.)
• [ ] Community recommendations